Podcasting in Professional Services
Get inspiration and new ideas to grow your business podcast. A few times each month, hear from business podcast hosts in professional service industries. Learn why they started podcasting, how they position their shows, how it connects to their business, and more. Hosted by John Tyreman, founder of Red Cedar Marketing.
Podcasting in Professional Services
unbillable hours: How a Minimum Viable Podcast Can Have a Major Business Impact
This show is an example of a minimum-viable podcast.
On this episode, Florian Heinrichs joins the show to share his experience co-hosting the unbillable hours podcast, a twice-monthly show that started as a venting session between Florian and Ash Mohd. At the time, both were colleagues at Accenture. In this conversation, we discuss:
- Florian has since founded his own firm, client friendly, and helps professional services firms with business development, marketing, and growth
- Client Friendly has a four-phase process: strategy, customer journey design, storytelling, systems
- On unbillable hours, Florian and co-host discuss business problems and bring on guests
- Over time, the podcast has helped Florian organize thoughts and develop intellectual property
- Florian believes podcasting is a lean way for professional services firms to produce content and educate clients
- unbillable hours has benefited Florian's career by pushing his thinking regularly
This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.
