Podcasting in Professional Services
Get inspiration and new ideas to grow your business podcast. A few times each month, hear from business podcast hosts in professional service industries. Learn why they started podcasting, how they position their shows, how it connects to their business, and more. Hosted by John Tyreman, founder of Red Cedar Marketing.
Episodes
34 episodes
Amtower Off Center: Embracing New Channels in GovCon Marketing, with Mark Amtower
The GovCon market is made up of niches. Podcasting is like on-demand niche radio.Mark Amtower, the host of "
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Season 1
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Episode 34
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33:43
2Bobs: Co-Hosted Conversations for Creative Entrepreneurs, with David C. Baker and Blair Enns
What do you get when two opinionated and well-respected business consultants record and publish conversations? One of the top podcasts in professional services. Since 2017, David C. Bak...
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Season 1
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Episode 33
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42:20
Rattle & Pedal: The Dynamics of Divergent Views, with Jason Mlicki and Jeff McKay
Podcasting is a way to refine your perspective and innovate business strategies. With two different world views, Jason Mlicki and
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Season 1
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Episode 32
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35:54
The AEC Marketeer: Highlighting People & Projects from the Built Environment, with Keelin Cox
Podcasting can accelerate your network growth. Remotely.Inspired by a lack of local Society for Marketing Professional Services (SMPS) chapters and the desire to stay connected during COVID-19, Keelin Cox set out to create a platform th...
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Season 1
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Episode 31
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32:31
Sales for Nerds: Making BD Feel Less Icky, with Reuben Swartz
For many consultants and solo business professionals, sales can feel uncomfortable. But even one-person businesses need sales to survive, let alone grow. Reuben Swartz is solving this problem with his monthly podcast, “
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Season 1
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Episode 30
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33:17
Building the Premier Accounting Firm: An Intentional Podcasting Journey, with Roger Knecht
How intentional are you with your podcast?Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting firm. Roger also hosts Building the P...
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Season 1
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Episode 29
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31:49
Being An Engineer: From Thought Exercise to Effective Marketing, with Aaron Moncur
For Aaron Moncur, a podcast is more than just a marketing tool. It's a way to build relationships, showcase expertise, and ultimately drive revenue for his custom engineering services business. With over 250 published episodes, Moncur's "Being ...
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28:00
What’s Your 'And'? Embracing Individuality as a Differentiator, with John Garrett
Writing a book for your consulting business? Use a podcast for research.When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the Wha...
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Season 1
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Episode 27
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36:51
Should You Start a Business Podcast? Answer These 5 Questions First
Podcasting seems like a crowded space, but it's really not. It’s a blue ocean opportunity. Especially for expertise-driven businesses who need to build trust with buyers, accelerate network growth, and create endless content. If you’re asking y...
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Season 1
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Episode 26
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21:18
The Corporate Escapee: Helping Gen X Ditch the 9-5, with Brett Trainor
Build a thriving Slack community with your podcast.Brett Trainor is using his podcast, The Corporate Escapee, to build a community of Gen X professionals who want to ditch their 9-5. In this episode of Podcasting in Profess...
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Season 1
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Episode 25
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44:20
Accounting High: Learn How to RAP, with Scotty "OKR" Scarano
Can I have your attention, please? Will the real Scotty Scarano please stand up?There’s not too many people who blend hip hop with accounting, but that’s exactly what Scotty “OKR” Scarano is doing through his personal brand on
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Season 1
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Episode 24
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32:04
The Recognized Authority and AI-Powered Business Leaders, with Alastair McDermott
It rarely takes 5 or 6 years to launch a podcast, but that was the case for Alastair McDermott. Since then he's launched a handful of shows and written a book titled 33 Ways Not to Screw Up Your Business Podcast. Going through the ...
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Season 1
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Episode 23
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37:47
The Untapped Benefits of a Podcast Co-Host
I took a sample of 150 podcasts across accounting, AEC, and legal industries. A whopping 70% had only one host! Personally, I've hosted four podcasts; two were solo shows, and two were co-hosted with a colleague. There are pros and...
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Season 1
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Episode 22
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26:48
Inspiring People & Places: Highlighting the Human Side of Engineering, with BJ Kraemer
Use a podcast to let your charisma and personality shine through. That's how BJ Kraemer approached it when he launched the Inspiring People & Places podcast in 2021. On the show, he inte...
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Season 1
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Episode 21
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43:32
Accountant's Flight Plan: Buy, Build, or Sell Your Firm, with Brannon Poe
Investing in a podcast can be a gradual, long-term investment.Brannon Poe started podcasting in 2013, where he would record conversations on his phone. Today, Accountant's Flight Plan ...
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Season 1
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Episode 20
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26:24
Podcast Episode Guide: Structure, Typology, Formats, and Outlines
Improve the structure and variety of your episodes.This episode is meant to be a guide for podcasters who want to learn more about how to structure episodes, use different episode types, formats, and improve their outlines. I share my o...
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Season 1
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Episode 19
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34:51
Consulting Success®: Lessons from 380+ Episodes Published, with Michael Zipursky
Very few professional services podcasts make it to 400 episodes. The Consulting Success® podcast will hit that milestone in 2024. I had the pleasure of sitting down with Michael Zipursky, host of the show, to hear his experience lau...
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Season 1
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Episode 18
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29:46
The Upstream Leader: Two Co-Hosts Committed to Helping Accounting Firm Leaders
Are you committed to running a podcast? Do you have a co-host to share in the journey?On today’s show, Jeremy Clopton and Heat...
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Season 1
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Episode 17
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35:59
Podcast Editing Workflows and Distribution Processes
Improve your podcast editing workflows.My own podcast editing workflow has evolved over the past six months, influenced by many of my guests on this show. On this episode, I've curated clips from successful business podcasters who...
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Season 1
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Episode 16
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33:04
Searching for SaaS: Two Entrepreneurs Building in Public
This podcast features a mentor-mentee relationship — a premise that could be applied to other industries. For Josh Ho, the "Searching for SaaS<...
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Season 1
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Episode 15
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30:04
unbillable hours: How a Minimum Viable Podcast Can Have a Major Business Impact
This show is an example of a minimum-viable podcast.On this episode, Florian Heinrichs joins the show to share his experience co-hosting the
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Season 1
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Episode 14
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33:20
Create Like The Greats: Distribution Workflows, AI and Superman, with Ross Simmonds
This podcast acts as a filter for Ross to see what topics to double-down on and invest more into.On this episode, Ross Simmonds, Founder & CEO of
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Season 1
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Episode 13
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32:55
Creator Glue, Dad Made, and Effective Email Newsletter Strategies, with Kyle Adams
Kyle Adams, account manager at ConvertKit, shares insights from publishing his weekly Creator Glue newsletter and
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33:08
Architecting: Making a Purposeful Difference in the Profession, with Angela Mazzi
Angela Mazzi is dedicated to enhancing quality of life through the built environment with emphasis on socio-cultural impacts. Angela is a Principal and Senior Medical Planner at GBBN Architects, and also the ...
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Season 1
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Episode 11
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36:52
The Business of Architecture Podcast: How Two Architects Built a Media Empire, with Rion Willard
For architects, the passion for design and creating often attracts people to the profession. But many don’t realize just how much business acumen is needed to run a successful practice. All the creative talent in the world doesn’t guarantee pro...
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Season 1
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Episode 10
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49:31