Podcasting in Professional Services
Get inspiration and new ideas to grow your business podcast. A few times each month, hear from business podcast hosts in professional service industries. Learn why they started podcasting, how they position their shows, how it connects to their business, and more. Hosted by John Tyreman, founder of Red Cedar Marketing.
Podcasting in Professional Services
The Recognized Authority and AI-Powered Business Leaders, with Alastair McDermott
It rarely takes 5 or 6 years to launch a podcast, but that was the case for Alastair McDermott. Since then he's launched a handful of shows and written a book titled 33 Ways Not to Screw Up Your Business Podcast.
Going through the process of planning his podcast exposed a lack of specialization in Alastair's business. From there, he narrowed down his business from a generic web development agency to a niche practice helping "best kept secret" consultants grow authority & visibility among target clients.
Since then, he's launched a few podcasts under his umbrella, like:
- The Recognized Authority
- The AI-Powered Business Leader
- Accelerating Your Authority
- The Specialization Podcast
This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.
