Markigy: The Science of Strategic Marketing, with Leanne Dow-Weimer

Podcasting can be a fantastic way to accelerate your network growth.

Join us as we dive into the world of Leanne Dow-Weimer, a fractional marketing expert and host of the Markigy podcast, where she unravels the scientific and technical complexities of marketing strategy with marketing leaders that also represent her ideal clients. In this episode, you'll learn:

• Why Leanne uses a "vibe check" before recordings
• The importance of "minimum viable quality" in podcast production. 
• Strategies for selecting passionate and knowledgeable guests
• Techniques to gauge listeners and create additional conversations
• The benefits of podcasting for content creation and networking.

Connect with Leanne on LinkedIn: https://www.linkedin.com/in/leannedow/
Visit Leanne's website: https://leannedowweimer.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Transcript

John Tyreman: 0:05

Welcome business podcasters to another episode of podcasting and professional services. This is your first time here. This podcast features stories of experts and professional service providers who have created a business impact through the power of podcasting. I'm your host, John Tyrement. And if you like what you hear, please subscribe to the show. We're on YouTube, Apple, Spotify, wherever you get your podcasts. And. Let me know what you think by leaving a rating and a review, um, that really helps grow the show. Today's episode features Leanne Dow, a fractional marketing professional and host of the Markagee podcast, where she explores the science behind marketing strategy. It was great to catch up with Leanne. I've been on her show. She's been on my show. Now we've had a few conversations and, um, it's, it's great to talk with another marketer about podcasting. She, Leanne kind of validated a lot of my own perspectives on podcasting. Um, but what I found, what was really interesting or some of the reasons why she got into it in the first, in the first place, uh, we talked about how her personality and her networking goals. We're two of the biggest drivers of starting a podcast. Um, and then we did talk about promoting and distributing her podcast content. I wanted to talk about that, especially because she brings a marketing perspective. Um, but before we get into my conversation with Leanne, imagine you're able to build trust with buyers. Imagine you're able to accelerate your network growth and create endless content all from one source. Well, that's the power of podcasting. And if you're ready to explore the idea of launching a podcast for your business, I'm offering a free podcast consultation. Just simply go to redcedarmarketing. com or send me a message on LinkedIn to get in touch. All right. And now for my conversation. All Today, I'm joined by Leanne Dow, a fractional marketing leader and host of the Markagee podcast. Leanne, we've had a few conversations so far, and now we're just doing another podcast conversation. This is fun.

Leanne Dow: 2:10

Yeah, thank you so much for having me. I'm happy to be here.

John Tyreman: 2:12

Yeah, I'm excited to talk about your experience podcasting with Markagee, the science of marketing and strategy. But before we dig into your experience as a podcaster, Podcaster, can you tell us a little bit about your area of marketing expertise?

Leanne Dow: 2:31

I am an industry agnostic marketer that focuses on long term value with short term wins with the customer as the North star source of truth. So my framework is based on, you know, is this going to get us. Uh, retention and acquisition are we saying the right things to the right people at the right time? And are we being kind or are we being, you know, are we acting with integrity and ethics in our marketing? Um, which I I think is very very valuable So I don't want to call it a holistic strategy, but it's more of a 360 strategy than anything

John Tyreman: 3:11

I like the, how you put the, put an emphasis on, long term value, but also mixing in short term wins because that is important. To kind of see those mile markers along the way. Is this strategy heading in the right direction? You know, are we hitting some making, getting some quick wins? Are we hitting some early milestones? And you have some experience in the, in financial services. And I know you said you're industry agnostic, but I want to kind of like highlight that. because, my listeners, we, I do have some CPA accounting professionals. I do have some folks that are in the financial services space. So I'm curious, just based on your kind of like working with some clients or your experience in that area, what kind of trends are you seeing in terms of marketing for financial service companies?

Leanne Dow: 3:59

I, I think it's a trend that is especially important in those things that, like, make us feel very vulnerable, is, and I wrote a LinkedIn post about this recently, but it's, don't be, like, sexy or the shiny object. Provide safety. People want to know why you are trustworthy, and they are so. safe coming to you with their very, like, intimate problems. There's nothing more intimate in a person's life than their thoughts, their money, and their body. So if you are servicing any of those items, you need to make sure that you have the psychological safety and the bringing them close into a relationship over anything else, because It doesn't matter if you are the most technically smart or you have the most, uh, certifications or credentials. If you treat them in a way that makes them feel yucky, and I, I mean that as a grown up adult. If you treat them in a way that makes them feel shamed or, um, less than or condescended to, or any of these things, um, or even worse, right? Imagine, imagine if you broke confidentiality and you share their personal story. Those are things that are really, really big friction points to someone coming to you to seek out your services. And when you understand those internal, um, objections that they may not ever voice explicitly, then you can start to create a strategy that, um, that overcomes that in a truthful, ethical way.

John Tyreman: 5:35

And I think that's a great example of how you are keeping the customer in mind. And you mentioned that in the beginning when you were talking about your area of marketing expertise, you, you bring up a really good point about, you know, there needs to be that level of trust when you're dealing with, financial services. finances, but also business finances as well. there's a lot of sensitivities around that, especially if you're working directly with a founder. Honestly, I think podcasting is a great way to build trust, especially in areas like financial services. So, let's, uh, set the stage for our listeners. Why did you decide to launch the Markigy podcast? Why that format over like a blog or a newsletter?

Leanne Dow: 6:21

Yeah, absolutely. Um, so, I had been thinking about it for a very, very long time, and I, I was starting to notice That people underestimated me and they just, they, they aren't psychic. They have no way of knowing what I know without me directly communicating that. If I kept it to myself, that's exactly who would know about it. I found that of the options between a newsletter or a blog or a podcast, the one that aligned most with building relationships was podcasting. Because one, it's. Even if you don't know me, you can watch a video podcast or listen to it and you can get my sense of humor, my cadence, my vibe, the warmth in my voice. You can get all these, um, you know, just very subtle signals about who I am as a person. And that's going to create that parasocial relationship. And, and it, it brings me closer into the circle of not just the listener and the audience, but I also wanted to meet. Leaders in my field. I wanted to meet the people that were just amazing at marketing and I wanted to learn from them Um, I wanted to build friendships and relationships with them. Um, And you know the list goes on I just Involve them because they're good at what they do. Um, and so I that's part of it. The other part is Very selfishly, my energy level is much better at maintaining focus in a conversation with another human than it is sitting down in my seat and writing a blog post. Um, it's just, it's, uh, It's easier for me to create a blog post based on a conversation I have than to, you know, pick one of the gazillion topics I've been thinking about and finish a blog post on that. So that was part of it. Um, newsletters, I recently found out that the length of a newsletter should be much shorter than I thought. And so, um, I think that. A newsletter in conjunction with a podcast is the right way to go with the podcast being the primary value builder.

John Tyreman: 8:42

I've explored that topic a little bit and, I've got a newsletter that I'm playing around with. My, my own operation is definitely more podcast focused as I'm sure yours is too. but yeah, I love the yin and the yang, the peanut butter to jelly of a newsletter and a podcast. there's a few things that I'd love to unpack with you about, Your decision to launch a podcast over a newsletter. First of all, I understand this term, but I think it's worth kind of diving into. Can you explain what you mean by a parasocial relationship?

Leanne Dow: 9:13

If you think about the types of relationships people have, they have, um, you know, like their family relationships, they have their, their friendships, they have like relationships in social settings, but because there is like one step to remove from that direct one to one contact. A parasocial relationship, from my understanding, uh, so don't, I'm not Web, Webster's or Miriam, whatever, I'm not a dictionary, but. My interpretation of it is that it is like a social relationship, but almost not quite the same level of directional communication, uh, because it is through the avenue of some sort of social or, um, other type of platform. So it's not necessarily a direct one to

John Tyreman: 10:05

Yeah, I liken it to like, it's like you feel like you know a celebrity a little bit. Like, for example, I'm, um, I'm a part time musician and I was playing a gig the other day and the guitarist comes up and up to me and he's like, dude, did you hear the news about Dave Grohl? I'm like, well, first of all, like when he told me, I was like, Whoa, that kind of is bombshell a little bit, but like he had like this, he loves Dave Grohl. Like he like looks up to him. He's a big inspiration. And, um, just like seeing that, like what happened in someone who he's never met in their life has that much of an impact on him. No, I just thought that it was like a great example of a parasocial relationship. You know,

Leanne Dow: 10:48

Yeah, I think that's a really great anecdote, um, you know, to that, to that point, anything that is similar to, um, when there is a tragedy, you know, like, uh, any sort of celebrity tragedy, um, in the news, um, you know, someone who you feel like you know and who is involved in your view of the world because of exposure. Instead of necessarily being, like, in real world, in real life, part of your

John Tyreman: 11:21

I think it's kind of exacerbated in a Medium, because it's so informal, right? It's more of a conversation rather than, you know, like a script per se. And so like, you, you know, you're listening to your favorite podcaster like every week, and then you feel like, you know, them, you feel like, you know, their personality because they share stories about their life, Or they share like experiences they've had. and then all that kind of amounts over time. And then you develop this relationship, perceived relationship. But I think like the, the important part about this within a business context is you you're building trust and you're building familiarity with people who may represent you a buyer down the line at some point. There was a couple other things that I wanted to unpack with what you said about why you chose a podcast, Leanne. the networking aspect of it is huge, And so having a podcast conversation is a great way to deepen a relationship. Uh, with somebody, so can you speak a little bit more about, like, what kind of an impact has hosting a podcast had on your network?

Leanne Dow: 12:30

When we think about how many touches it takes to build a relationship and, you know, how much time commitment there is, in order to build a real relationship, you need to invest time and effort, um, and things like that. So, one of the things that Podcasting has done is it has given me, uh, multiple touches with people that I really admire. So the, the, the pathway or the journey, if you would, for someone to be on my podcast is they either are a direct referral or I reach out to them and I invite them. And then from that invite, usually like that could look like an email or a conversation on a Slack group. But a lot of times it is either a face to face conversation, or I slid into their DMS on LinkedIn because, because I thought they were cool. If I think you're cool, my audience is going to think you're cool. Um, and so then from there, we do a pre call to make sure that, you know, even though everything on paper looked good, that, you know, it really does vibe. Or build rapport or there is synergy in and chemistry in that conversation from there, then we do the podcast recording and and so that that middle step, not only enriches the relationship and changes it because I don't want my podcast to be a transactional feeling on either side. You know, this is not, it's not a transaction. It's a relationship that I'm trying to accomplish and that's just how I do my way. Um, so. In order to, to record the actual episode, we've built rapport. We have synergy. There's things that we know we want to talk about. We're both excited to be there. No one is ever trapped awkwardly on a podcast recording with me. Like, who is this lady? That's never going to happen. There's always an out for them. There's always an out for me. Because sometimes I'm the awkward person, like, oh, dear, what just happened? So, the relationship has gone through a series of trials to make sure that it is a good fit. So, by the time we record the podcast, even afterwards, uh, the relationship continues because I give them a rundown of when to expect releases or clips or notes or different assets. Because I give generously, I make sure that every single time I record an episode, there is value built for the guest, uh, besides the conversation. Um, and so a lot of times, um, the, the flow afterwards is just as important as the flow before. And I think that that's where there's the biggest, uh, opportunity to drop the ball. Is, is not tagging or sharing or, or continuing the conversation later on.

John Tyreman: 15:25

I love that. And I, and I definitely want to get into that a little bit, but I like how you position there. They're all different touch points along the journey. And each of those touch points is valuable in building a meaningful relationship. And, you know, I like how you use the pre call or like for like a vibe check of sorts, cause that is important, right? And that goes back to the third thing that I wanted to unpack about why you decided to launch a podcast is your, your own personality, right? And you mentioned that it's easier for you to have one on one conversations and stay engaged and focused in that as opposed to writing a blog post. why do you think that is? What about your personality lends itself to the podcasting medium?

Leanne Dow: 16:09

don't like the labels of introvert or extrovert, but I, And if I'm, you know, physically, well, right, let's, let's all start with the barometer of being physically. Well, if I am well fed and well slept and I'm physically, well, I want to chat with people. I will talk to strangers. I have spent a lot of my career. My early career was working like, for jobs because I don't like being bored. And almost every single 1 of those jobs in, um. Like in college when I, I didn't necessarily, I, I had a lot of privilege. So I, I was more the making ends meet. Um, and so every single one of those jobs though, was interacting with people face to face, whether it was teaching group fitness classes, personal training, banquet serving, coaching little kids, like I was. All over the place, always interacting with people because I find it energizing to, to talk to people. Uh, I find it especially energizing to talk to people about things that I'm very interested in. And I need a place where it is socially appropriate to discuss those things instead of cornering someone at an otherwise socially. You know, like weird thing to do. Um, I'm not saying that I necessarily need those kinds of instructions. Leah, this isn't the place to talk about this. You don't have to babysit me, but I know that I want to talk about this thing. So I'm going to create a way to talk about this thing.

John Tyreman: 17:45

Fair enough. Yeah. So you're like your affinity to having those interpersonal conversations and engaging in, in, in conversations is really what led you to kind of a podcast over some of those other mediums. That's fair enough. And that lends itself to, to your personality. I have in my notes that, I think this was from a past conversation. You mentioned that there are two buckets of people. in podcasting, those who try and fail, or they try fast and fail. And then those who have been doing it for multiple years, and you've been podcasting for a few years now, you've got over 50 episodes that's published on your show. what's kept you going?

Leanne Dow: 18:27

The conversations, exactly that, is that every time I feel like giving up because some aspects I find tedious, I, I have already had scheduled a conversation with someone I really want to talk to. And so it's that, that drive and that ambition to talk to people and to learn from them and to engage with them that, that really keeps it going. Because I think that people will forgive slightly imperfect production for a really good conversation.

John Tyreman: 19:03

Yeah.

Leanne Dow: 19:03

I and I, and it's hard not to be a perfectionist, and, and I think that universally everyone hates editing the sound of their own voice, it's okay to let it be a little bit imperfect as long as there's a deep and engaging conversation.

John Tyreman: 19:20

think you, you hit on something that I want to highlight. It is, the, the, oh, you phrased it so perfectly and it's just escaping me now but I think it's this whole concept of there's like a minimum viable quality. Or there's a certain quality threshold that you want to shoot for because, at the end of the day, when it comes down to a business podcast, folks are listening for the insights. They're not listening. I'm sure, you know, there is an entertainment value that you can bring, but that can be part of the natural conversation, right? And so, so an overproduced podcast is, you know, maybe honestly kind of like a waste of money. If you're really investing in a high quality production, there is a certain level of quality that you want to shoot for, so that it is, you know, efficient to produce. So I'm, I'm assuming you're doing all of the editing yourself.

Leanne Dow: 20:12

I, I am because I have the expertise and background in that. Um, I am heavily influenced by a person that is close in my life that works in national TV. So I, yeah, like I'm not coming into this wondering what a VO is. You know, I already have an established level of knowledge and feedback and criticism, whether constructive or not. I, I have, um, witnessed what goes into. Very well produced media, and so for me, because I am not a novice, um, and because I've done this professionally, including hosting for people or making social clips, and I'm very, uh, I have all of the subscriptions to the platforms for editing and doing cool stuff, um, for me, I have that ability to do it for myself. Now, at first I didn't have the time. And attention to. So when I first kicked off my podcast, I did outsource production to a production agency, and that was absolutely the right call at the time. Um, and, and that was something where as it, uh, streamlined or as I wanted more creative control, I, and I had more time to give it. You know, my priorities first were getting it out consistently and not giving up on it. And then I could, um, decide more about what to do with it.

John Tyreman: 21:41

So I know, you're an advocate of podcasting. I'm an advocate of podcasting, but there are. and challenges that come with it. Like you mentioned, making sure that you get an episode out the door and that can be a challenge at time, reflecting back on your time over the last few years, hosting your show, what are some of the major struggles or pain points that you've experienced?

Leanne Dow: 22:05

The number one thing that is an obstacle would be consistency and putting out a consistent level of product, uh, because it is a product, um, AI and consistency struggles can look like the type of guests that Um, they could look like, um, you know, deadlines, um, it can look like a lot of things, um, and so I think that one of the, the ways that I would suggest people focus on this is to evolve it, you know, see what works, see what didn't work. Um, the obstacles you run into may not be the ones you thought you were going to. I thought it was gonna be really hard to get guests. I get, at minimum, five cold, inbound emails trying to get someone on my podcast. Um, finding guests isn't the hard part. Finding guests that are a good fit with your target audience and their actual needs instead of your perceived needs of theirs consistently is an area of opportunity to show excellence.

John Tyreman: 23:11

Sounds like you're speaking from experience in, in like under trying to understand your listeners needs and find the right people, guests, topics to deliver to them. How do you effectively gauge feedback and understand what your audience wants to hear? People

Leanne Dow: 23:30

the thing about podcasting is bad feedback can look like crickets, it can look like no feedback. And I think that that is where you'll hear other people say it much more eloquently than I is that your goal is trying to create more conversations. So if you put out content and nobody responds and nobody engages and nobody creates more conversations from it, you might want to try to adjust. And so, part of, of it is, very technically, is that my ICP is much more, Like the people that I have as guests, the type of people that I want to listen to my podcast almost exactly aligns with my guests. So I set it up that way intentionally, because that those are the conversations that I want to be in the room for. Now, if my guest is performatively choosing a topic because that's on their PR tour, it's not going to perform as well. Then if it's something my guest gets riled up about. Some of the best clips where I have had continued conversations with that guest were when they got riled up about something professionally. I'm not talking about like, you know, like they, they, they, for example, one guest was like really passionate about why marketers need to know SQL. Okay, so like, this is what I'm talking about us getting riled up about just to set expectations, but the clip that we got from that moment of that person being passionate and enthusiastic about what they care about, outperformed other podcasts that guests had been on because they were doing a tour of sorts. And he was like, why is it that this podcast that's much smaller, much more niche got me more conversation? Yeah.

John Tyreman: 25:24

can

Leanne Dow: 25:24

And it's because,

John Tyreman: 25:25

that passion.

Leanne Dow: 25:26

that resonated, that passion is, is what we're all here to do. Um, and so when you, when you pick guests, you also want to think about and topics you want to think about what is something someone can get riled up about professionally? You know, are we, are we just saying something to say it? Are you just here? Um, I had one guest. potential guests who was doing a book tour and they couldn't remember the talking points of their own book. Needless to say, that episode did not get aired. And I took it as a little bit of an insult, personally, because if you're going to have me go through the effort of hosting and editing and doing all this work behind the scenes to release an episode, you need to care what you're here to talk about. And if you wrote a book because you care about it, and this is your life's mission, or this is something you believe strongly in, and it's going to help the community at large, hell yeah, I would love to talk to you. But if you show up and you can't remember or care enough about your own book, I'm not putting any effort into it.

John Tyreman: 26:32

it, it goes both ways, you know, the guest needs to be able to bring the, their number one, their area of expertise and, you know, knowledge of the topic that, you know, you're going to talk about, but then it's also incumbent on the host to be able to access the emotions and the subject matter that is most relevant to their audience.

Leanne Dow: 26:55

Yeah, and so back to the point of if my guest cares, then my audience cares because they're so closely aligned. I can tell you that if you got to a certain level of marketing leadership, the other marketing leaders are also gonna feel that pain point. And, and that's what they care about too, because if you care about it and you're a guest on my, uh, like content and, you know, we've, we've had these discussions, then they, then that you're not the only one. It's like the kid raising their hand in class for the question that everybody has.

John Tyreman: 27:27

Oh, I like that analogy. Leanne, you're, you're super. Organized around your podcast. You shared a notion page with me earlier with a bunch of links that you typically need to interface with guests or promote your episodes. you obviously understand the importance of distribution. You were talking about short clips and pushing those out on social. Let's, let's wade into those waters a little bit. What are some examples of, you know, different ways that you're promoting your podcast or distributing your podcast content?

Leanne Dow: 27:58

I created the notion document is essentially a media kit. And I think that anytime you are hoping to send information out more than once, just put it together in a notion doc, a spreadsheet, something that's easily shareable where it's organized and easy to access and you aren't having to reinvent the wheel every single time. Um, so, um, Ways that I distribute my podcast is I put it on LinkedIn. I put it on YouTube. I, um, ask my guests to include it in their, their things that they send out. So I, I, I have a number of systems set up and, and this is where you can see my professional excellence, if you will. It's, it's been called many things. Um, but in my Calendly workflows. Is a series of emails that say, this is what you can expect. These are going to be your questions. And then it says, you know, and then leading up to the episode, like. Things like make sure you have internet that's plugged in and a microphone and headphones. Like just a series of things that if I've had to say once, I want to say it again. I want to make sure that it doesn't get unsaid. Now, after recording, I have an email that goes out of like what to expect in case for some reason I didn't say it or they forgot. Because we like to have things documented in emails because we forget. We're all human. Uh, so I say things like these are in one email, I include all the social handles, like at Markagy or at, you know, Leanne Delwine, like how to tag appropriately, um, a request to be tagged, uh, you know, if you're going to be including this in a newsletter, you know, I would greatly appreciate it. Please add me to your newsletter using this email. So I can see, you know, that you did that and then share it also. Um, and, and so a lot of ways are like partnerships, collaborations, and social media are the main ways that I distribute the content.

John Tyreman: 30:03

Well, it's clear that you're putting a lot of thought into how the podcast content is being distributed. there's a lot of business podcasts out there, quite frankly, who just post a link to the audio episode on their social channels and call it a day. And it's ineffective in today's, in today's world where, you know, we're scrolling feeds on LinkedIn, even on YouTube and with YouTube shorts, and we're consuming these short little media clips. If you don't get hooked within the first couple of seconds, then, you know, onto the next. And so we really live in a time where, People are, aren't searching to find content as much as they're filtering out the content that they want to see in their feeds. And I think that's just kind of like a, a big, like a, the contrast of how content marketing used to be and how content marketing is today.

Leanne Dow: 30:57

I like that you separated that from intentional to passive consumption of content because I think that there's room for both to be occurring and it depends on where the mindset is of the customer, right? So if we liken this to a B2B buying cycle, if you want people to be aware of your product or your podcast or, you know, introduced to it for the first time, then you're going to want to distribute it on those channels, right? You're going to want it to be on social.

John Tyreman: 31:25

where they're hanging out, where your buyers are hanging out.

Leanne Dow: 31:28

Yeah, where their, where their free time is, and where the water cooler is. And so when you, when you do have those introductory pieces, as well as once they want to go search for it, the longer form pieces, then you build that journey instead of just being like launched and then it sinks to the bottom of the ocean. You can't just launch things and, and if you build it, they will come. That never was true. It's especially not true now.

John Tyreman: 31:56

Speaking from experience, I could probably be better at this and it's something that I like to preach. but going back and looking at top performing episodes, there's a lot that you can do to repurpose older content too, because, you know, new subscribers today, they didn't hear what you put out three months ago. And so it's important to go back to the well, or go back to your content library and repurpose some of your greatest hits, have you, have you experimented with that? What are some ways where you've gone back and repurpose some of your content?

Leanne Dow: 32:30

I have been in such a go, go, go lifestyle that I have not. This is my thing where I can tell you what my obstacle is very clearly. I know exactly what the friction point is and where it is disparate data sources. Okay. What I mean by this is that I ask the same series of questions or so, but in every episode, there is at least a few phrases that I say repeatedly or, you know, a couple ending questions. And I have that as my, my, Prompt framework, because one thing that you can do is you can signal to make chapters or stories or things using those word phrases. Now, the other thing that you can use when you use that technique is you can then go back and take clips and you can make a montage. And the number one thing blocking me from making that montage is having to go through and find 5 to 10 episodes, cluttering up my processing speed on my computer because I'm a digital hoarder and crashing Adobe because I have now 5 projects open that are full of different sequences and it's just, it's just, I, I, my computer and I don't have the bandwidth to, to go through and do that. Um, so. I mean, don't start cold DMing me or emailing me about a software that does it, but advertise better if you do.

John Tyreman: 34:03

I'm, I'm challenged with that same thing. I use Descript and I love that tool. It's, it, it does make the, the kind of the. Finding clips easy. and yeah, what, what I've done is I've even gone back and taken a couple of clips and then stitched them together with a monologue. So you've got the montage, but then they've got like little, you know, throwbacks to the host and I'll kind of tee up the next clip. I've done that a few times for common themes, kind of to your point about like, you know, similar questions. but yeah, it's a, it, it does involve a lot of production work to do that.

Leanne Dow: 34:38

I personally try to think about how I'm spending my day and where my time is going and is that the best use of my time. And while I find great entertainment value, and I greatly admire when other people do it, I like consuming it. Um, as far as my personal bandwidth is that it just, it, it doesn't supersede creating new content for me,

John Tyreman: 35:05

Totally understand. Well,

Leanne Dow: 35:06

it does.

John Tyreman: 35:07

yeah. And to your point about the other benefits of your podcast and how it contributes to your network growth, how it kind of feeds your personality and your craving for having, you know, conversations, you know, so it's, it's having benefits outside of content creation for you, which, again, you know, going back to the, well, doesn't, doesn't address those. As much as creating new content. Leanne, this has been a fantastic conversation. folks that are listening, go check out Leanne's podcast, Markagee, the science of marketing strategy, wherever you get your podcasts. Leanne, is there anything that we didn't talk about today that you'd like to talk about? It's

Leanne Dow: 35:50

my goodness, I will talk forever if you let me, and that's why I have a podcast. Um, I think that one of the things that I would like to encourage people to do is not Be afraid of their friction points because there's always a solution or a provider, just as I mentioned, casually or jokingly is that it's okay to outsource things. And to know where, if this is a high priority, you should outsource it. And when it creates a better product, or, you know, if there's something that stops it from getting done, then absolutely do it. And even if you aren't going back and making one, like the, on that last thing that we talked about, even if you aren't going back and making that. Montage remembering the changes over time to the answer to those questions helps me identify trends and patterns and where the market's going. So, if you're in, like, a financial services, or if you're in, like, a health tech, and you're noticing that you've been asking, where is the future of blah, blah, blah going that when you start to clock those, those responses, and you're noticing every single person says the exact same thing. You need to know that. So, um, I would say if you're having your customers on and you're asking them, what is a pain point that. You know, we haven't talked about yet and they're every single person is saying the exact same thing. You need to pay attention to it. It's research. Yeah.

John Tyreman: 37:15

that's, I think that's a, uh, you bring up a great point and I can't believe that that just kind of flew under. The radar for me. but yeah, a podcast is a great form of qualitative market research. And then if you have enough interviews and you stack them up, you can start to notice to your point, quantitative trends in the market, Leanne, this has been a fantastic conversation. again, folks that are listening, check out Mark G wherever you get your podcasts, on YouTube. where else should folks go to connect with you?

Leanne Dow: 37:43

I am chronically online on LinkedIn. Please find me there. Um, please connect with me, talk with me in the chat, comment on my stuff. Let me know what you think. And, and I love, I love feedback. I have a pretty thick skin, um, as long as we're talking about things that are behaviors or, uh, things that I can change. If you just don't like the color of my eyes, I'm sorry, I can't help you there. Um, but please, uh, I enjoy, I enjoy meeting people and I enjoy feeding you back. Um, if there's ever a way where I can help you professionally, uh, whether it's from services or connecting you with other people, I'm usually pretty open to that. Uh, so LinkedIn, Leanne Dow, uh, on there, it says Leanne Dow Weimer, uh, W E I M E R, uh, on the latter half of my name, but you'll notice me with the black glasses and curly hair.

John Tyreman: 38:35

Awesome. Well, folks connect with Leanne on LinkedIn, check out her podcast and, uh, see how she can help you out. All right, Leanne. Thank you so much for your time.

Leanne Dow: 38:43

Thank you.

John Tyreman: 38:45

right. Thank you so much for listening to my conversation with Leanne Dow. If you found this episode insightful, please leave a rating and review, subscribe to the YouTube channel and follow along on LinkedIn. Happy podcasting.