Podcasting in Professional Services
Get inspiration and new ideas to grow your business podcast. A few times each month, hear from business podcast hosts in professional service industries. Learn why they started podcasting, how they position their shows, how it connects to their business, and more. Hosted by John Tyreman, founder of Red Cedar Marketing.
Podcasting in Professional Services
Accounting High: Learn How to RAP, with Scotty "OKR" Scarano
Can I have your attention, please? Will the real Scotty Scarano please stand up?
There’s not too many people who blend hip hop with accounting, but that’s exactly what Scotty “OKR” Scarano is doing through his personal brand on LinkedIn, his YouTube page, and through his podcast, Accounting High.
Scotty believes that learning how to run a practice (RAP) doesn’t have to be boring. It can be entertaining, too. On this episode, we cover:
- Scotty's family ties to accounting
- The decision to launch Accounting High
- How podcasting gave Scotty a platform for hip hop
- Accounting High's focus on "edutainment"
- Experience with sponsorships
- What the future holds for Accounting High
Hosted by John Tyreman, professional services marketer and podcast producer.
This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.
