Podcasting in Professional Services
Get inspiration and new ideas to grow your business podcast. A few times each month, hear from business podcast hosts in professional service industries. Learn why they started podcasting, how they position their shows, how it connects to their business, and more. Hosted by John Tyreman, founder of Red Cedar Marketing.
Podcasting in Professional Services
Searching for SaaS: Two Entrepreneurs Building in Public
This podcast features a mentor-mentee relationship — a premise that could be applied to other industries.
For Josh Ho, the "Searching for SaaS" podcast was a way to build in public and showcase his mentorship of a young entrepreneur, Nate Bosscher. The show features perspectives on the stages of building a software as a service (SaaS) business. Josh is in the company building phase. While Nate struggles to start a profitable SaaS of his own.
On this episode, Josh joined John Tyreman, where they discussed:
- How Referral Rock helps companies run referral programs through software integrated with CRMs
- Key aspects of a successful referral program, emphasizing promoting over just incentives
- Josh's Searching for SaaS podcast which he launched to mentor co-host Nate
- How the podcast helps Josh clarify his thoughts and messages
- Experiences running their podcasts and lessons learned
- Possibility of bringing on more guests from founder and builder community
This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.
