Podcasting in Professional Services
Get inspiration and new ideas to grow your business podcast. A few times each month, hear from business podcast hosts in professional service industries. Learn why they started podcasting, how they position their shows, how it connects to their business, and more. Hosted by John Tyreman, founder of Red Cedar Marketing.
Podcasting in Professional Services
Consulting Success®: Lessons from 380+ Episodes Published, with Michael Zipursky
Very few professional services podcasts make it to 400 episodes. The Consulting Success® podcast will hit that milestone in 2024.
I had the pleasure of sitting down with Michael Zipursky, host of the show, to hear his experience launching and running the podcast. In this conversation, Michael shares:
- Originally released 60-70 episodes but found it was a lot of work
- Years later, Michael wanted to restart the podcast in a more streamlined way
- The team now has dedicated staff to handle podcast operations
- Michael focuses solely on interviews now instead of other production tasks
- Over time, the podcast has directly and indirectly generated consulting clients
- Michael books guests based on value to listeners, not direct fit for consulting programs
- The podcast is now at episode 380 and will continue with consistency, experimentation, and feedback
This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.
