Podcasting in Professional Services

Accountant's Flight Plan: Buy, Build, or Sell Your Firm, with Brannon Poe

John Tyreman Season 1 Episode 20

Investing in a podcast can be a gradual, long-term investment.

Brannon Poe started podcasting in 2013, where he would record conversations on his phone. Today, Accountant's Flight Plan publishes two episodes each month and has a backlog of guests waiting to have a conversation with Brannon.

In this conversation, we explore:

  • An overview of Poe Group Advisors and how they help accountants
  • Why Brannon started a podcast in the first place
  • When he and his team got serious about the podcast
  • How Brannon approaches guest selection
  • How the podcast has impacted Brannon's speaking skills
  • Different ways his team promotes the podcast

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This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

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